Frequently Asked Questions

The 20% CPC discount is automatically incorporated into the Google Shopping auctions. A bid of 0.80 EUR via your Cobiro CSS campaign has the same value as a bid of 1.00 EUR via a normal Google Shopping campaign.

You win more auctions because you have more bidding power. Your Shopping ads are more visible, getting you more impressions, more clicks, and more potential sales.

Learn more: The 20% CPC Advantage

A 0.80 EUR bid via your Cobiro CSS campaign has the same value as a 1.00 EUR bid via a normal Google Shopping campaign. Because 100% of your budget is going into the auction, your bids are 25% more competitive. You win more auctions and get more impressions, more clicks, and more potential sales.

Learn more: How the Discount Works

Shopping ads running with Performance Max campaigns also benefit from the CPC discount. The advantage applies to the Shopping component within PMax, which is where the majority of Shopping spend occurs for most advertisers.

Learn more: Performance Max & CSS

The CPC discount is built into the auction mechanics. You will not see a separate line item labelled "discount" in your Google Ads dashboard. Instead, you will see lower average CPCs compared to what you would pay through Google Shopping Europe. The most reliable way to measure the impact is to compare CPC data before and after switching CSS, or run a parallel test with two Merchant Centers.

Learn more: Calculating Real Savings

The CSS CPC advantage applies to standard Shopping campaigns, Performance Max (the Shopping component), and Local Inventory Ads. It does not apply to Search campaigns, Display campaigns, YouTube campaigns, or Demand Gen campaigns.

No. When you switch CSS, Smart Bidding does not reset. Campaign history, conversion data, quality scores, and learned patterns all remain intact. The algorithm recognizes the improved cost efficiency and adjusts automatically. There is no re-learning period.

Yes. Several CSSs can be used at the same time and place ads on your behalf. A merchant can have products submitted by multiple CSS partners simultaneously, though each individual product can only be submitted by one CSS at a time. This is useful for testing the impact of different providers.

Your Shopping ads will show the label "By Cobiro" because the Merchant Center account is associated with Cobiro CSS.

If you choose Cobiro's Whitelabel CSS solution, the label will show your own brand name - "By [Your Brand]". This allows your brand to be recognised by customers, merchants, and competitors on every Shopping impression.

Learn more: Whitelabel CSS Guide

Cobiro CSS is available in all 21 EEA countries, the UK, and Switzerland. This includes Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.

No. CSS partners compete on equal terms with Google Shopping Europe. This is mandated by the EU antitrust ruling that created the CSS program. There is no penalty, no disadvantage, and no difference in ad placements. All certified CSS partners have identical auction access.

Learn more: The EU Antitrust Ruling

Yes you can. All your existing Shopping campaigns will benefit from the CPC discount and will keep running with Cobiro CSS. You do not have to change anything in your campaigns, bids, budgets, or product data. The switch happens at the Merchant Center level and takes minutes.

Learn more: Getting Started

The CSS setup does not change any of your Google Ads account settings and functionalities. Your campaigns, ad groups, product groups, bidding strategies, budgets, negative keywords, and all other settings remain exactly as they are.

The standard CSS setup is self-service and takes minutes. Create a Cobiro account, enter your Merchant Center ID, and accept the CSS association in your Merchant Center settings. The CPC advantage is typically active within 24-48 hours.

Yes. The process is fully reversible. You can switch back to Google Shopping Europe at any time through your Merchant Center settings. There is no lock-in and no penalty for switching.

No. Your product feed remains exactly the same. CSS operates at the Merchant Center level, not the feed level. Your feed source, format, attributes, and update frequency are completely unaffected by the CSS switch.

Cobiro CSS costs 24 EUR per month. There is a 30-day free trial so you can verify the savings before paying anything.

No. The monthly fee is the total cost. There are no setup fees, no per-click charges, no commission on sales, and no hidden costs.

Annual subscriptions are binding for 12 months, but you can unsubscribe anytime. It can be done at the end of the subscription period or immediately. No refunds. Monthly subscriptions have no binding period.

You can cancel your trial subscription before your 30-day trial period ends and your credit card will not be charged.

At Cobiro's 24 EUR per month pricing, you break even at approximately 120 EUR monthly Shopping spend (assuming a 20% saving). Any spend above that is pure saving. At 5,000 EUR monthly spend, the annual saving is approximately 11,700 EUR against a 288 EUR annual cost.

Learn more: Calculating Real Savings

Cobiro is a Google Premium CSS Partner. Premium Partners have met higher standards for merchant volume, service quality, and compliance. While the CPC advantage is identical across all certified CSS partners, Premium status indicates a well-established and reliable provider.

Learn more: What Is CSS?

Yes. Cobiro provides free product listings on Google Shopping (Shopping tab, Search, Images, Lens) and on emerging platforms including ChatGPT. These free listings are included at no extra cost.

Learn more: Free Product Listings

No. Cobiro is a self-service CSS platform. You (or your agency) continue to manage your own Google Ads campaigns, bids, and budgets. Cobiro provides the CSS advantage and tools like Label Manager, but does not manage campaigns on your behalf.

Whitelabel CSS lets you operate as a Google CSS Partner under your own brand, powered by Cobiro's infrastructure. Instead of your clients' Shopping ads showing "By Cobiro", they show "By [Your Agency Name]". You control the branding, set your own pricing to clients, and own the client relationship.

Learn more: What Is Whitelabel CSS?

Whitelabel is an add-on to Cobiro CSS. The add-on costs $299 per month billed monthly, or $239 per month billed yearly. On top of the add-on, each client account is billed separately according to the standard monthly or yearly pricing. For more than 30 accounts, please contact [email protected].

Learn more: How to Price Your CSS Service

Typical whitelabel setup takes 1-4 weeks, depending on Google's audit queue. With Cobiro, the process typically takes 1-2 weeks. This includes setting up the comparison shopping website on your domain, getting Google's approval, and onboarding your first clients.

Learn more: Getting Started with Whitelabel

Google requires every CSS to operate a functional price comparison website with real product listings from real merchants. With Cobiro's whitelabel solution, this site is built and hosted for you, carries your branding, and sits on your domain. Cobiro handles population, localization, and ongoing compliance.

Learn more: The Comparison Website

With standard CSS reselling, your clients' ads show the provider's name and clients can sign up directly, cutting you out. With whitelabel, your brand appears on every Shopping ad ("By [Your Agency Name]"), you capture free branded impressions (millions per month at scale), you receive free clicks to your comparison site, and clients cannot bypass you because the CSS is yours.

Learn more: Whitelabel vs Reselling

Whitelabel is most compelling for agencies with 10 or more e-commerce clients. The whitelabel add-on costs $299 per month billed monthly, or $239 per month billed yearly, and each client account is billed separately according to the standard monthly or yearly pricing. The more clients you manage under your own CSS, the more value you get from the branding, the client retention, and the free branded impressions. For more than 30 accounts, please contact [email protected].

Learn more: Scaling to 50+ Clients

Yes. Large retailers and brands can use whitelabel CSS to display "By [Their Brand]" on their own Shopping ads, doubling their brand presence in search results. They also capture the free clicks from the "By" label on their own comparison site instead of losing them to a third-party CSS provider.

Learn more: Whitelabel for Brands & Retailers

Yes. Cobiro Connect provides multi-client management from a single dashboard. You can bulk-onboard clients, view per-client reporting, set workspace permissions, and manage billing centrally.

Learn more: Multi-Client Management

The simplest pitch: "We have become a Google CSS Partner. All your Shopping campaigns can now benefit from a 20% CPC advantage. No changes to your campaigns are required. The only visible difference is a small label change on your Shopping ads."

Learn more: Selling CSS to Clients

Most agencies charge 30-60 EUR per month per shop. The value proposition is straightforward: CSS saves the client approximately 20% on Shopping CPCs. A client spending 5,000 EUR per month saves around 1,000 EUR. Charging 40 EUR per month for that saving is an easy sell.

Learn more: Pricing Your CSS Service